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Communication of change
Internal podcasts can make a difference
For long we are looking for the most effective instruments for effective change in organizations. We identified internal podcasts as a wonderful tool to inform, get employees on board, and increase motivation.
The engagement rates of internal podcasts are significantly higher compared to email newsletters. Studies show that podcast listen-through rates can be as high as 80-90%, with listeners consuming most or all of the content in each episode. This is in stark contrast to email engagement rates, where the average open rate hovers around 20-25%, and click-through rates can be as low as 2-3%. The convenience of audio, which allows employees to listen while multitasking, likely contributes to the higher engagement rates of podcasts.
In today's fast-paced corporate environment, keeping employees informed and engaged is more crucial than ever. Traditional methods like email newsletters are struggling to maintain their effectiveness, but there's a new player in town – internal podcasts. At Finding Sustainia, we are dedicated to empowering changemakers and fostering effective communication within organizations. Here's why internal podcasting is revolutionizing corporate communication and why your company should consider adopting this innovative approach.
High Engagement and Listenership: Internal podcasts have shown high engagement rates, with an 80-90% listen-through rate. This is significantly higher than typical email or newsletter engagement rates.
Versatility and Utility: Companies use internal podcasts for various purposes such as sales enablement, training, CEO updates, team updates, employee interviews, and leadership development. These podcasts help improve internal communications, foster a positive corporate culture, and provide a convenient way for employees to stay informed and engaged.
Convenience for On-the-Go Consumption: Podcasts can be consumed on the go, making them an ideal tool for reaching employees who may not be desk-bound. This is particularly beneficial for frontline or mobile workers.
Successful Examples: Major companies like American Airlines and Netflix have successfully implemented internal podcasts. American Airlines' "Tell Me Why" podcast answers employees' questions and explains executive decisions, while Netflix's "WeAreNetflix" podcast discusses various aspects of working at Netflix, both aimed at boosting transparency and employee engagement.
Technology and Implementation: Successful internal podcasts often utilize dedicated podcast hosting platforms that ensure secure access and a smooth user experience. These platforms also provide valuable analytics to help companies understand listening behaviors and improve their content accordingly.
For companies considering launching an internal podcast, starting with a pilot program and seeking employee feedback can be effective strategies to ensure the content meets their needs and preferences. At Finding Sustainia, we support organizations in creating impactful internal podcasts that resonate with their employees and drive engagement.
Internal podcasts are not just a trend; they are a powerful tool for enhancing communication and engagement within your organization. By leveraging the high engagement rates and the convenience of audio content, companies can foster a more connected and informed workforce. If you're ready to transform your internal communication strategy, Finding Sustainia is here to help you every step of the way.
Transform internal communications with a customized internal podcast that achieves higher retention rates than your intranet or internal newsletter and emails.
To showcase our technical expertise, but even more to create an example of how knowledge, emotions, and calls to action can be transported via podcasting, we are podcast hosts ourselves.